‘UltraViolet’- this mysterious and dramatic shade of purple has been crowned as the Pantone Color of 2018. According to Pantone, “the dramatically provocative and thoughtful purple shade communicates originality, ingenuity and visionary thinking that points us towards the future”. The infinite night sky sparks the desire to travel beyond our own world. Fine and full of emotion, this particular shade communicates exploration and non-conformation. It stimulates individuals to envision their uniqueness and push their limits.

Being crowned as the Color of 2018, Pantone 18-3838 had already made its presence felt in history. You must have noticed that electric shade of purple sported by Hillary Clinton on the day of her concession speech in 2016? Also, during Milan Fashion Week, Gucci’s spring 2018 collection was showcased under an ultraviolet light. Adding to it, there were a total of 106 looks which were head-to-toe ultraviolet, from a purple shimmering gown to a deep purple power-suit.

With the new year coming in, we are all fired up with the presence of a shade that stands for being unique, limitless and genuine. Here are some ways how to play with such a bold shade of purple.

  • Newbie:

Scared of wearing an electric ultraviolet dress or pants? Why don’t you start by experimenting with addition of accessories to your look- as small as a tassel earring or as high as for block heel booty? An ultraviolet handbag can quirk up your look as well. Put them on with your skinny jeans, flared skirt or your favorite floral dress. Having ultraviolet in your whole look would definitely take you a level up in your style game in coming days. If you are up for the challenge, you can play with deep purple sunglasses as well. Which one is your favorite?


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Are you a fashionista who isn’t afraid to go all bold and be a trendsetter? If you are then you should definitely try out the ultraviolet separates. Whether it is Priyanka Chopra walking down the new york street or Hillary Clinton gracing her presence at concession speech, they rocked the ultraviolet separates. You can start by trying out the ultraviolet sweater, velvet pants or the leather skirt. Make sure to pair them up with neutrals like black, navy, white or grey. You can wear them for a dine out with friends or be the game changer at the office get-together. We can assure that you will steal the show by sporting ultraviolet separates.


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Style Icon:

If you are head over heels with this dramatic shade of purple, then experiment with the overalls. Gucci’s Spring Collection 2018 at Milan Fashion show displayed the collection of ultraviolet overalls ranging from shimmering gowns to powerful jumpsuits. Try out wrap dresses, fur coats, shimmer dresses or jumpsuits. We are sure you won’t be able to stop staring at your own reflection in the windows. Isn’t that what we all want? Make it a point to accessorize the overalls with playful colors like red, yellow, pink or green. Show off your style by rocking the mysterious shade overalls at a girl’s night out or a dinner date and be the ultimate style icon.


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