9th May 2018 was marked as the beginning of a new era for GetNatty in it’s journey to democratise the fashion industry. On an evening of Wednesday, GetNatty invited an exclusive selection of media houses, fashion bloggers and celebrity stylists for it’s launch event over ‘Pret-e-Portea’. The fanciable evening was hosted at ‘Yiamas- The Experimental Space’, who were the official venue partner for the event as well.
The lovely invitation card was designed by ‘twothetindia’ and decorative hampers were curated by ‘Buttercup designs’ and ‘Kettro’. They were totally instagrammable and did receive lots of hearts.
Who wouldn’t love to dress up, munch on cake pops and experience fashion bliss on a Wednesday evening? Our esteemed invitees were welcomed to a fashion fairytale which started with a beautifully curated photo booth. The photo booth was made up of a refreshing grass wall and enchanting mannequin covered with a gown of pretty butterflies. Our event partner ‘The Event Casa’ and decor partner ‘Popinjay’ made all the invitees experience the floral wonderland. All the invitees striked their best poses and enticed us with their charming smiles.
Thereafter, our guests were given an exclusive backstage pass to experience the daily life of GetNatty. Want to know how? In form of a very interesting filmer. They were all eyes and ears to know more about Getnatty after seeing the filmer. So, to calm down the horses running in their minds, founder & CEO of GetNatty Mr. Kaizad Hansotia shared every tid-bit about the company’s journey and invited the Guest of Honour, Ms. Nishka Lulla to share few words. She was felicitated with an extremely alluring flower box of pink roses curated by our floral partner ‘FlowersnBaskets’.
Nishka said “GetNatty.com is a very distinctive e-commerce website that equally focuses on designers and customers. The brand’s DNA and aesthetics provide budding fashion entrepreneurs a great platform and the required infrastructure to build their brand. When I discovered the services that GetNatty.com provides to designers, it made me nostalgic and reminded me of my old struggle days. People perceive fashion designing as a glamorous profession but very few understand the real challenges. GetNatty.com is a great initiative that educates and helps many young designers who have limited knowledge about the business of fashion. Talking about consumers, today they believe in the philosophy of “See Now, Buy Now” since they can access the global social media community which makes multi channel platforms like GetNatty.com need of the hour.”
Later, all the fashionistas were introduced to a selection of designer wear from a range of different designers displayed artistically. GetNatty presented unique pieces of designer wear ranging from ethnic to contemporary, fusion to western, jewellery to footwear and much more. Personalised styling sessions were offered by GetNatty team to all the invitees. The event kept fashion bloggers entertained by helping them play dress up in key couture outfits. GetNatty provided personalised makeup and styling services for all the guests.
We totally understand that Pret-e-Portea cannot be wrapped up without some mouth watering food. The food menu was based on the delicious theme of Paris-ian desserts and tea. Our food partners- ‘TortaBella Mumbai’, ‘Patooti Cakes’ and ‘Yose drinks’ made sure that the guests are forced to lick their fingers. The food setup consisted of cupcakes, cake pops, sugar cookies, tangy orange charcoal drink and hibiscus tea with egyptian rose.
The most buzzed attractive part of the launch was the ‘Aisle walk’ done by the famous models/ actresses Shreeradhe, Divya, Aayushi & Gautami. The aisle walk was done in 3 parts displaying different categories namely ethnic, contemporary and western designer wear. The models were looking ravishingly gorgeous in their attires designed by some of the very creative designers of India and make up was done by super talented Avan Sethna. Each and every invitee was awestrucked by the oozing glamour of the walks.
The event lasted for 3 hours and was concluded by a heart warming vote of thanks. GetNatty’s Pret-e-Portea saw all the big heads of the fashion industry under the same roof, saw them laugh, play dress up and strike their best poses. It was a sheer pleasure hosting all of the invitees for the launch event.